Below you’ll find important information regarding this year’s 4WARD conference. We’ll continue to update this as we move closer to the event, so be sure to check back occasionally so you don’t miss a beat! As always, if you have any questions, please reach out to the event team at [email protected].

GENERAL

What is the attire?

The general dress code for the conference is “Shift4 casual,” meaning jeans are totally acceptable. Just make sure you are presentable in whatever you wear; and maybe rock some Shift4 swag while you’re at it! It is also recommended that you pack a sweater or light jacket, as there may be fluctuating temperatures in the hotel meeting rooms.

For the evening events, rock some boots and a cowboy hat and get in the Nashville spirit! If that’s not your style, dressy casual is also recommended.

Note: The Welcome reception at Nashville Live! will have both inside and outside areas. The event at Ole Red is completely indoors.

What will the weather be like?

In the beginning of November, Nashville averages a high temperature between 65-66° F and a low temperature between 56-57° F.

This year’s conference overlaps with the Presidential election. How can we make sure we are able to vote?

Yes, yes, we are aware that the government scheduled this year’s election over our conference. HOW RUDE! We tried our best to have them move it, but they wouldn’t budge.

Nevertheless, you can still vote! We encourage you to vote early or complete an absentee ballot to ensure your vote still counts. You can visit your state government’s website for more information on how to do so.

SPONSORSHIP OPPORTUNITIES & REGISTRATION

When is the sponsorship registration deadline?

Sponsorship registration ends Monday, September 30.

Can you provide more detail on the speaking session add-on?

The speaking session add-on is a 30-minute breakout session, available to Gold and Platinum sponsors, where you’ll have an opportunity to present about your company/product in front of our sales partners.

If you select this sponsorship add-on, the event team will work with you to coordinate the date and time, and can assist with content generation as needed.

Can I register our company as a sponsor, but provide the attendee name(s) at a different date?

Absolutely! If you are unsure who will be attending from your company while completing the registration process, you can let us know who those individuals are at a later date.

How can I update attendee information or substitute an attendee?

If you need to update the information for or substitute one of your attendees, you can modify your registration by clicking here or by following the link in your confirmation email.

Alternatively, you can email the event team and we will be more than happy to assist.

TRAVEL & HOTEL

What days should I arrive and depart?

Arrival: Please plan to arrive on Monday, November 4. We recommend making sure you arrive early enough so you have time to set up your exhibitor table (if applicable) and check-in during conference registration from 2:00 – 5:00 pm CT.

Departure: Most attendees will depart Thursday, November 7. If you wish to leave Wednesday after the conclusion of the conference, you are able to do so as there is no evening event planned for that night.

How do I book my hotel room?

You can book your hotel room by following this link. We recommend reserving your room as soon as possible as we have a limited number of rooms in our room block.

What is the deadline for booking my hotel room?

The deadline to book your room is Monday, September 30.

Where can I find my reservation confirmation number?

You will receive a confirmation email once you book your room through the link provided.

How can I update my hotel reservation?

Follow the link in your confirmation email to update your reservation. If you run into any issues, you can contact our group housing coordinator, Amy Akers, at [email protected] for assistance.

Alternatively, you can email the event team and we will be more than happy to help.

I live near Nashville and will drive myself to the conference and evening events. Where should I park?

The Renaissance offers valet parking for $62/day. There are also other easy and convenient places to park downtown. For a full list, interactive map, and more information, visit Nashville Downtown Partnership.

SHIPPING LOGISTICS

Is there a UPS or FedEx office onsite?

Yes! There is a FedEx office inside of the Renaissance that you can utilize for shipping to and from the conference.

Where can I find the shipping instructions?

Shipping instructions and deadlines will be provided at a later date.

ONSITE REGISTRATION & SETUP

More Information Coming Soon

EVENING EVENTS

Will dinner be provided?

Yes, dinner will be provided at all evening events.

Do I need to wear my wristband?

Yes. You MUST wear your wristband or you will be denied entry into the evening events. If you lose your wristband, you will not be able to get another.

Will transportation be provided to and from the evening events?

One of the best parts of downtown Nashville is that almost everything is walkable! Nashville Live! and Ole Red are both a short walking distance from the Renaissance, so transportation will not be provided. If you prefer, you can always use rideshare or taxi services to take you to and from the event.

Is there elevator access or stairs within each venue?

Both venues offer elevators and stairs that allow you to easily navigate between floors.

Is there a bag policy for any of the events?

No.